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Beverly Hills, CA 90210
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Skin Care Breakthrough


"Shielding Lotions are a new type of skin care product based on years of research into how skin heals. They form a protective shield with the outer layer of skin and help keep out irritants. They allow the natural oils and moisture to remain in the skin so it can heal better and they're light in texture so they go on without a greasy mess. Your skin needs help to keep out these moisture-robbing irritants.

A fundamental difference between Shielding Lotions and traditional skin care lotions is that Shielding Lotions enhance the skin's own natural protective abilities by turning the outer layer of skin into what could be described as a hydrating invisible shield making them many times more effective than mere protective lotions and moisturizing creams."

Dr. Brian Zogg
board certified dermatologist
Albert Lea, Minnesota

Skin MD Natural™ — Ultimate Dry Skin Solution

Doctor Reviews

Leading doctors specializing in skin care and skin treatment discuss the best
skin care products for treating dry skin, eczema, psoriasis, and dermatitis.

Dr. Lisa Benest
board certified dermatologist
Burbank, California

"A shielding lotion is a lotion that provides a natural barrier on top of the skin to protect it from outside chemicals and irritants. In addition it also acts to keep the moisture and the oils in the skin, so that the skin can heal itself."

Problem With Traditional Moisturizers

"Regular moisturizers are designed to add moisture onto the skin. However it does nothing to repair the barrier so it's an endless cycle of constant moisture application onto the skin without healing and curing the dry skin. Many traditional moisturizers restore the moisture to the skin on a temporary basis, but after continued use actually send a message back to the skin saying it doesn't need any further moisture to be produced by the skin, and so we can end up with the opposite condition where the skin is less hydrated than prior to using the moisturizers. With the shielding lotion, first off it's a thin layer, so it does not clog the pores, it allows skin to breathe and it is what we call non-comedogenic – it won't promote acne. But in addition, it also protects the skin while allowing it to breathe."

"Shielding lotions not only protect the skin's barrier but they restore the moisture to the skin and allow the skin to continue to moisturize itself, so that your skin does not become addicted on the moisturizer and ultimately cures the dry skin."

How Shielding Lotion works to prevent transepidermal water loss
"Every day our skin is exposed to numerous chemicals and irritants just in everyday life – you don't have to be working in chemicals or with cleaning fluids to have that happen. Skin care and skin treatment is important in today's polluted environment. The Skin MD Natural shielding lotion does provide an invisible barrier onto the skin to help protect us from all these irritants, which can lead to dry skin, eczema and other skin problems. What I like about Skin MD Natural is that it's not greasy, it goes on the skin smooth and silky and you don't even feel like you have anything on."

Trans-epidermal Water Loss Study (TEWL)

"In dermatology studies we use a measurement called trans-epidermal water loss. Basically this measures how much water is evaporating from the skin over a certain period of time. Most moisturizers on the market actually increase the trans-epidermal water loss. Now what this means is that more water is evaporating from the skin, causing a loss of moisture. Skin MD shielding lotion not only reduced the amount of trans-epidermal water loss, but over time increased the skin's ability to moisturize itself."

Who Needs Protection

"There are thousands of skin irritants that exist in our environment that weren't around just decades ago – things like soaps, shampoos and cleansers – can strip away the natural barrier. In my practice in dermatology I see many incidents of contact dermatitis, where the natural coating has been stripped just from daily use of soaps and other irritants. So at that point any kind of chemical can enter into the skin and cause contact dermatitis. We see this as red dry itchy skin. Now shielding lotions such as Skin MD will help restore that barrier and then maintain that barrier even after hand washing so that it's protected against any harsh chemicals that our skin may come in contact with. It is an excellent skin treatment product."

Natural Antimicrobial Agents

"More and more we are finding chemical antibacterial agents in our cleansers and lotions that not only strip the oils from our skin and cause more irritation, but also cause resistance of the bacteria that we see in our community. What's nice about Skin MD Natual is that there are natural antimicrobial agents such as aloe, chamomile, comfrey that naturally reduce the bacteria, without the use of harsh irritants, while healing the skin. Skin MD also contains vitamin E, which is a natural anti-oxidant that helps protect the cell membrane. In addition it contains arnica and yarrow, both of which are anti-inflammatory so we see less redness, less dryness, less swelling and irritation of the skin."

Eczema

"Most cases of eczema are due to water loss or dry skin, or contact dermatitis due to irritants or allergies. If we can increase the moisture in skin while decreasing the exposure to irritants or allergens then we can alleviate much of what we know as eczema. Humectants are substances that add moisture to something, and many humectants actually add moisture from the air into the skin. Skin MD Natural has humectants that are based on cutting edge chemistry that actually hydrate the skin six times more than glycerin, which up until now has been our standard, our gold standard of humectants. "

Anti-ageing Properties

"There are many different factors that go into the ageing of the skin. One of those factors is environmental pollution, such as air pollution or water pollution, where the chemicals interact with our skin, causing abnormalities in our cells. Now if we use shielding lotions in our skin care routine to prevent exposure to those environmental chemicals we can keep our skin cells looking stronger, healthier and younger for a longer period of time."


Dr. Wayne Weber
board certified obstetrician/gynecologist
Los Angeles, California

"I've been using Skin MD Natural and I really have found that it has helped me a great deal. I primarily use it because I, as a gynecological surgeon I scrub my hands a lot, which can cause severe irritation and I have found that it does help prevent irritation as well as allow my skin to have its normal moisture content."

Latex Sensitivity

"Another area that it has really helped me a lot – a constant exposure to latex sensitivity. I use latex gloves, which can cause sensitized skin and lead to possible allergy. It certainly has helped me a great deal and I feel that anything that prevents irritation to the skin, which it certainly does as a unique shielding lotion, has ability to help prevent that kind of sensitivity – possibly developing allergy down the line."

"I have just found this skin care product to be very easy to use, I put it on before surgery and it stays on for a number of hours – I found it to be very effective in that area. Utilizing the incredible ingredients that have been developed in this product I think it is really helpful in terms of providing the moisture, and preventing irritation and so on. That's really, I think, a breakthrough in skin treatment at this point in terms of shielding lotion, in terms of protecting one's skin and so on. I highly recommend for anybody to try, I think it would be very beneficial."

"The whole idea of just plain lotions is probably outdated in terms of some of the technology that is available these days. This actually works in conjunction with the normal process and normal mechanism that we have in our bodies to protect themselves. If we can prevent irritation from getting into the skin, down to the layers where the skin is actually active – the skin is going to work much better. This actually stays with the skin, bonds with the outer layer of skin and in that sense it works in a much different way than most of the other lotions do, which we tend to put on, and they come off and they don't necessarily do their job. This tends to do the job because it actually bonds with the outer layer of skin, prevents the irritation, prevents irritating substances from actually getting into the skin, or to the lower layers of the skin and allows the normal healthy process to continue so that the skin can stay healthy."

Anti-ageing qualities

"If we are not irritating our normal skin, and preventing that irritation, that certainly is going to allow the body to maintain its normal healthy tissue much longer than it normally would."


Dr. Brian Zogg
board certified dermatologist
Albert Lea, Minnesota

"Shielding lotions are lotions that form a protective shield with the outer layer of skin and help keep out irritants and chemicals. They also allow the natural oils and moisture to remain in the skin so it can heal better. It is a big advantage that shielding lotions are light and go on without a greasy mess. Your skin needs help to keep out these moisture-robbing irritants. A fundamental difference between Shielding Lotions and traditional lotions are that shielding lotions enhance the skin's own natural protective abilities by turning the outer layer of skin into what could be described as a hydrating invisible shield making them many times more effective than mere protective lotions and moisturizing crémes."

"When your skin gets dry and itchy in winter you know that the protective outer layer of skin has been stripped away. Artificial moisturizers in conventional creams and lotions can send a signal to the moisture producing parts of your skin that enough moisture is present. Your skin then makes less of the natural moisture needed to resolve a dry skin problem. With a shielding lotion you replace the outer layer and protect the natural oils and moisture in your skin, so it heals faster."


Dr. Peter Helton
board certified dermatologist
Newport Beach, California

"The concept of a shielding lotion is relatively new to dermatology and skin treatment. It binds to the skin such that the environment is not allowed to penetrate and desiccate the skin, essentially forming an invisible shield around and throughout the skin just like an invisible glove would. This is important as it allows the moisture to be maintained within the body and disallows, stops any products from harming the skin, like cleansers, acids, and all everyday solvents that we come into contact with."

Natural Antimicrobial Agents

"Nice thing about the antimicrobial effects of Skin MD Natural is that it contains homeopathic, natural ingredients that help to decrease bacteria. This is probably better than using the typical antibiotics that we use in medicine because bacterial resistance can be obtained with these drugs and essentially they become ineffective after a period of time. With homeopathic and holistic quantities that they have in this product it is much more beneficial in decreasing the overall bacterial load."

Natural Ingredients

"Natural ingredients such as aloe which has been used to treat inflammatory conditions and is known as a natural healing agent used for centuries. Other ingredients such as vitamin E which is anti-oxidant and helps protect the structural integrity of the skin, fat-soluble parts of the body. Natural ingredients such as Arnica Montana, which is also know anti-inflammatory and preventative in bruising. Chamomile which is anti-inflammatory, antiseptic and even has calming effects on the skin, is added to Skin MD to make it a more natural product."

"Skin MD Natural has also an added benefit of forming a natural barrier, sealant on the skin, keeping its own natural moisture inside, This obviates the need for having to put an external moisturizer several times during the day, as Skin MD lasts a good portion of 8 hours with one application. This is important, because it decreases your need for applying excess moisturizer and allows body to take care of its own moisture needs without the added bother of putting on another cream."

"I frequently use Skin MD here in my dermatologist office as a skin treatment for people who wash their hands several times a day. The added benefit of this product is that it does not wash off right away, as long as you apply it every 6-8 hours it protects your hands better than a pair of gloves."

"Previously all other moisturizers used glycerin as a humectant. What a humectant is – is an ingredient that draws in moisture from the air and allows moisture to be maintained within the body. Skin MD has a proprietary new ingredient that is proven to be 6 times more effective than glycerin. That is, as far as I know, the only product on the market that has this ingredient."

Humectants
"In scientific dermatology we do studies that are called trans epidermal water loss (TEWL). What this basically means is measuring how much water is being evaporated from the skin over a period of time. What we discovered is that all other ingredients that we tested against, all the other common moisturizers on the market actually had an increase in trans epidermal water loss."

"As opposed to when we measured Skin MD, there was actually a decrease in trans epidermal water loss. What this means is the body's own natural water was remaining in the skin and did not need to be replenished by an external moisturizer. As opposed to the other products that had an increase in the trans epidermal water loss, which meant that they needed to be replenished again with exogenous moisturizers."

Eczema, psoriasis

"The good news is that Skin MD has been successfully used in people with eczema, psoriasis. Eczema is when your body is allergic to the environment, meaning simple things like brushing up against maybe a sweater can cause you an allergic reaction, or putting on lotions that have fragrances in them can cause you an allergic reaction, or something as easy as reading a newspaper can give you allergic reaction. So since using this new shielding lotion, named Skin MD, we were able to decrease the incidence of eczema and decrease the dryness that we see in skin conditions like psoriasis, much more than we were able to do in the past."

Anti-ageing

"I'd like to comment on the anti-ageing benefits of the shielding lotion. Most wrinkles are due to sunlight, and sunlight will decrease the thickness of your skin such that wrinkles become evident. Now there is some degree of wrinkling that can occur from having dry skin. As we all know from having dry skin, there are more wrinkles that are present. So, by using Skin MD, this shielding lotion we are able to keep the body's own natural moisture in. And if we are able to moisturize the dermis and the epidermis, the appearance of fine wrinkles is much reduced."

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